"The 2022 model year will include new colors and new special editions, such as a manual transmission on the Sasquatch package." Managing problemsĬarla Bailo, president and CEO of the Ann Arbor-based Center for Automotive Research, said Ford needs to avoid unnecessary production costs. "We're really excited to offer Bronco customers even more options," Deep said Monday. Customers who want to place an order can go to a dealer."ĭealers will be able to place retail orders for the 2022 Bronco between October and December of this year with details coming soon, Ford said. Or if you order now you're likely looking at a 2022 model. "There might be one coming, a soft top, that could be here next week. "Sometimes dealers have a better line of sight," Deep told the Free Press. Said Deep, Ford spokesman, reiterated the Ford website is "temporarily paused" and customers are urged to contact dealers who can explain timing and process and what's in the pipeline better than a computer system. This pause wasn't designed to flip from online ordering to dealers but instead it's a pause for Ford to get on their feet." "As of now, the only way you can guarantee a Bronco was through the online reservation system. All online reservations were '22 model year and beyond. "All the '21 model year Broncos are sold out. "We don't want to overpromise and underdeliver with new orders so now we're going to pause with online ordering and get everything tightened up on the Ford side so we can come back and start taking orders again," Gabbara said, having recently returned from a company meeting in Dallas. Steve Gabbara, general manager of Szott Ford in Holly, said Ford has been "very public" about the challenges involving the Bronco build and the temporary change in protocol is "wise." "As the system runs out of buildable orders because of commodity challenges, it will move down the list until it finds an order that is buildable." 'We've got our hands full' The scheduling system will continue to pull orders based on the customer reservation time stamp. More: Unexpected demand for 2021 Ford Bronco creates unique challenge for buyers More: Ford Bronco leaves the stable as company starts shipping, filling 125K orders Dealers can convert existing reservations to orders with customer consent."Ĭustomers can order any Bronco model that is available on the Bronco build and price website but supply chain disruption is creating ongoing challenges, so certain orders will be built more quickly than others at the Michigan Assembly Plant in Wayne. "If a customer already has a reservation for a Bronco vehicle but has not converted it to an order yet, can they still place an order? Yes."Can a customer place an order for a Bronco vehicle if they do not have a reservation? Yes, customers are encouraged to work directly with their dealer who can help with the ordering process, timing and options."."Advertising and promotional material should be updated to encourage customers to talk to their Dealer about placing an order," 'High demand' "Advertising and promotional material should be updated to encourage customers to talk to their Dealer about placing an order," Ford said in the memo.
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